PatientX Agency wins Aster Award for pediatric coloring book project

PatientX Agency earned a Silver Aster Award for a pediatric hospital coloring book initiative that sent illustrated books to children in hospitals across four countries. The recognition puts the Sioux Falls healthcare marketing agency in the top 12% of entries nationwide.

Why it matters: - The award spotlights a low-cost community project that was designed to comfort hospitalized children and support patient-centered care. - The recognition can strengthen PatientX Agency’s credibility with healthcare clients looking for marketing that blends creative work with public benefit. - The project reached children in the United States, Guatemala, Colombia and Ukraine.

What happened: - PatientX Agency won a Silver Award from the Aster Awards for the PatientX Coloring Book Project. - The recognition came in the Healthcare Advertising Agency group in the Self Promotion – Series category. - The Aster Awards judged entries from healthcare organizations and agencies across the United States. - Silver recognition went to submissions that scored in the top 12% nationwide.

The details: - The project began as a Christmas Gift/Activity Book submission. - Local artists contributed artwork through an open community call. - PatientX compiled selected illustrations into a professionally printed coloring book. - The agency donated copies to pediatric units in hospitals. - The books were intended to offer comfort and creative engagement for hospitalized children. - Brittany Jones, Project Lead at PatientX, said the project began as an effort to use art to help children through a difficult experience. - Jones said the community-created work reached more than 1,000 children. - The Aster Awards evaluated entries on creativity, message effectiveness, design and layout, production quality and overall excellence. - The competition says it has honored excellence in healthcare marketing and advertising for more than a quarter-century. - More information about the competition is available here.

Between the lines: - The win gives PatientX a marketing asset built around service, not just self-promotion. - The project also shows how healthcare branding can use community participation to create content that feels personal and mission-driven. - The award may help PatientX stand out in a crowded healthcare marketing field where patient experience is a key differentiator.

What’s next: - PatientX says it will continue focusing on patient-centered experiences and community-driven storytelling. - The agency will keep partnering with healthcare organizations to build marketing that connects with patients and families. - The coloring book initiative may serve as a template for future community-based projects.